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TECVAYLI®
Creating evocative key visuals for product launch in Singapore.
Client: Johnson & Johnson Singapore
The Challenge
TECVAYLI® is a cutting edge treatment for multiple-myeloma. In a saturated market with many competitors, the challenge was to showcase the brand’s unique differentiators in a visually captivating way to healthcare professionals (HCPS) who had “seen it all”.
Solutions
The rich complexity of the visuals lend to the eye-catching graphics, later cascading onto print, digital and video formats.
Insight
Working together with the client we focused on three core claims: durability, high tolerability and responsiveness. The narrative metaphors of the strength of the tree, depth of it’s roots and protective safety of it’s seed were captured in a hyperrealistic and evocative style.
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